The Importance of Internal Linking for Your E-commerce Platforms

Content is a critical component of any e-commerce website that wants to rank high on search engines. In fact, it's the primary factor for Google search rankings. Therefore, the kind of content you produce must be unique and offer value to visitors. However, before it's indexed and ranked, your content needs to have links that allow search engine spiders and crawlers to come to your site. The links give Google search engine crawlers and spiders the general structure of your website, allowing them to perform a thorough analysis and rank it (if it has met the ranking requirements). If it hasn't, your site will not be ranked and this can be a big loss for your online business. The big question is: What is internal linking so vital for SEO and why do you need to dwell on it for better search engine rankings?

1. Internal links boost both page rank and e-commerce website’s rank

Every e-commerce website owner burns the midnight oil to ensure their sites appear on the first page of Google search results. One strategy that can help them realize faster page rank and site rank is internal linking. If you choose the right keywords and utilize proper links, your page rank and website rank could improve substantially. This is how it works; when your page rank improves, your e-commerce website rank also improves.

2. Improves your e-commerce website's pageview

Besides increasing the page view, internal linking helps visitors to navigate your e-commerce store easily. Proper links will increase the probability of converting leads into sales. To convert more leads into sales, make sure your e-commerce solution has appropriate links, and its web pages load faster.

3. Boosts usability of your e-commerce websites via anchor text


Internal linking can help enhance the usability of your e-commerce website via anchor texts. To achieve this, you must use relevant and user-friendly links in your content. It directs site visitors to other articles or content on your e-commerce website, and this increases the amount of time they spend there. Note that if visitors stay on your e-commerce website longer, it will help your search engine rankings. To Google, if people stay longer on your site, it means that your content offers value, and so, your e-commerce website’s value will increase.

4. Internal linking improves your e-commerce website’s visitor retention

It’s natural that when humans like something, they tend to stand there and admire it. The same goes for e-commerce websites. When people like your e-commerce website, they tend to spend a lot of time navigating it. Internal linking makes your e-commerce store easy to navigate so that visitors will spend a lot of time there. This can dramatically take your online business to a whole new level.

5. Helps in strategic authority re-distribution in your e-commerce websites

Internal links are not able to boost your e-commerce website's authority. However, they can transfer some of their authority to any web page. Case in point; if you have two blog posts and one has higher authority due to the multitude of inbound links pointing to it, and the second blog post has little to no page authority, you can easily prop up the second blog post's authority by simply linking it to the more authoritative post. While the post with higher authority will drop, you will have re-distributed authority on your website, and hence, the overall authority of your site will improve.



If you’re a smart e-commerce website owner that wants to make their site valuable, then including internal links on your site must be on your agenda. You can hire an expert to place links on your site and with time, you’ll see the results.